Blogging for Generating Interior Design Leads

Interior designing is a great business for being creative and construction spaces. Like any business, you can succeed as an interior designer if you can generate quality leads for your business.

With people searching for their products and services online, you can find great qualified leads online. A business website is a starting point for online marketing. However, a business website will only generate a limited number of leads.

As a business, one should consider investing in digital marketing, content marketing and SEO. Instead of looking at the digital marketing cost as an expense, a smart business person should count it as an investment.

One of the best ways to generate FREE leads online is through content marketing.

What is content marketing for interior designers?

Content marketing refers to generating organic traffic through search engines using content. One can publish the content on a business blog. With great content that ranks in Google & Bing, a business blog starts getting free organic traffic.

Blogging regularly and publishing great content is one of the aspects for successful content marketing.

Why should you use blogging?

Blogging has become an amazing on-line promoting tool for businesses of all sizes. A business will save thousands of greenbacks in paid advertising expenses whereas gaining valuable exposure and traffic.

Blogs are a user-friendly, customizable and versatile medium for effective positioning of your merchandise among the market. Business blogs can be a great way to answer the queries of prospective customers.

However, blogging as a content marketing strategy needs to be carefully designed with appropriate keywords. Blog postings help a business expand its reach through search results.

Starting a business blog

Starting a blog is easy. A business website can easily include a blog using free CMS (content marketing system) such as WordPress.

A business without a website can also utilize blogging as its online marketing strategy. You can start a free business blog using platforms such as Blogger.com, WordPress.com and Tumblr.com.

For successful content marketing, it is important to use social media promotions and search engine optimization.

For quickly ranking in search engines, a business blog needs more backlinks. Today, only contextual and quality backlinks help a website to rank using SEO.

As part of online content marketing, one should also use social media promotions and content sharing. In addition, there are content syndication websites that can be used to generate more traffic along with leads.

For content syndication, it is suggested to use websites such as Medium.com. When a business shares quality content regularly on popular content syndication websites, it can garner lots of quality traffic.

Capture leads from traffic

As part of content marketing, a business also needs to successfully convert blog and website traffic into leads.

One of the easiest ways to convert website visitors into lead and business queries is through clear call to action on websites. It is important that a blog encourages its visitors to engage with the business.

A clear call to action such as “Get Best Interior Design Tips” or “Most Affordable Interior Design in Town” with a query form can encourage prospective clients to enquire about the services.

Another strategy to convert traffic into leads can be freebies and guide books. When a business provides free resources, prospective customer leads can be collected in the process.

In addition, a business blog should always include chat widgets and/or contact forms on each page of the blog and website. It encourages visitors to send business enquiries. With engaged visitors, a business can expect to have paying customers.

Should you do own digital marketing or hire an expert?

DIY isn’t the best way for online marketing. A business can hope to save money by handling digital marketing and SEO on its own, but it’s a costly affair in the long run.

A business person can start with blogging and online marketing on own, but it is better to have an expert handle the digital marketing for a business. When an interior designer is spending time on digital marketing, it is the time that could have been used more constructively to execute projects and earn money.

For instance, an interior design business in San Diego is better off hiring a reliable San Diego SEO agency or an expert SEO freelancer for improving search rankings. This way the business can focus on its core work and earn more money.

Generally speaking, the value of time spent on interior designing is much more than the value of time spent on creating links.

Hence, one shouldn’t spend time on non-core areas when the business could generate more money while engaging in the primary business and outsourcing the allied tasks.